Design and Development of Websites

A website is defined as a group of linked and publicly available web pages that share one name, while and combined websites form the world wide web. Websites are a group of pages that contain a collection of linked files, topics and photos stored on the internet server. Websites vary to include governmental, commercial, personal, charity, service and entertainment, search engines and social media platforms. Websites are one of the key services provided by the web and the most prominent technology tools in influencing visitors and users. The importance of the website from a practical point of view:

• Exchange of information: the website offers a quick and easy way to exchange information between buyers and sellers by providing information about opening hours and contact information, showing pictures of the site or products, and using forms to facilitate answering customer inquiries.
• Constant online presence: to ensure that it is easy for customers to find products or services at any time, even outside work hours; where, through the website, it is possible to ensure that we remain in constant contact with customers and meet their needs, which means more marketing and selling.
• A website serves as a means to establish credibility and through it many pages can be created, written pieces can be shared with a lot of people and a list for website visitors can be created. Moreover, any reputable company is expected to have some kind of online presence, since potential customers may not trust any activity that does not provide contact means or a physical address, as the same can be said when a website and email address are not provided.
• Offer the possibility of getting services and products remotely to reduce costs, as the website can be used to sell goods and services directly to consumers, which eliminates the use of stores and branches that require large operating costs such as employee wages, shop fees, and public utility fees. Thus, reducing these expenses allows lower prices, which gives the business a strong competitive advantage.

Besides, websites are used to fulfill various benefits, including moral, monetary and others. Therefore, a website must be well designed to attract internet users. The ideal usage experience for websites depends on two main factors: professional design and being hosted on reliable and fast servers. Notably, the best technical specifications of hosting sites are those that guarantee the website is efficient and achieves the goal that ensures gaining more visits and thus achieves the goal of its development, such as increasing sales etc.

Websites design’s most important criteria:

• Defining the desired goals of the website creation. The goals must be measurable, clear and acceptable for the target market. Additionally, defining website audience and encouraging them to share their opinions on the topics raised by the website.
• Defining content tailored to the customer’s preference while taking into account the findings of the researches conducted on the target market.
• Using simple figures and designs suitable for the size, and select colors that suit the formats of the font and background. Also, usage of web thread backgrounds should be avoided, as the design background should not hinder the readability of the website content. In addition, a designer must avoid constant change of the colors and use color palette safe for website visitors’ usage. Furthermore, a designer must coordinate texts letters size and shape and avoid use of fonts with similar letters shapes that are difficult to read; refrain from underlining words, as this might lead to confuse them with hypertexts; and eliminate long, useless texts. Additionally, making sure to upload clear photos on the website.
• Ensure smooth browsing and access to information by prominently placing browsing links in addition to highlighting the page title by placing it prominently for users which should apply to all pages of the website. Also, website pages must be designed uniformly allowing the user to distinguish them from other websites’ pages.
• Ensure fast and smooth download from the website. It is necessary to arrange the information on the website based on their significance for the target audience in addition to ensure simplification of promotions for being an important way of making offers and providing the audience with information.

Considering the Importance of websites, TLF provides various services, which include:

• Ability to design and implement websites tailored to the client’s needs according to the agreed upon requirements and criteria. Additionally, setting a work plan and transforming ideas into primary drawings and prototypes that are checked and discussed with the client.
• Designing the client’s website, reserving the domain of his site and registering his domain name. Furthermore, follow-up of the website’s presence on the internet and its continuity and even managing website hosting by relying on high-speed servers supported by global data centers with the provision of continuous monitoring to ensure a permanent presence on the internet without any problems or interruption. This is carried out while ensuring that there is a feature to periodically backup the entire content of the site to ensure that no data or content is lost. Besides, this allows referring to the data at any time the user desires.
• Designing the commercial companies' websites, public and joint entities.
• Designing websites for tourism companies, hotels and advertising companies and designing news sites.
• Designing websites to serve various sectors, including service, financial and production, such as software of the medical, educational, real estate, personnel affairs, engineering consulting, warehouses, purchases, electronic archive, agricultural and animal food security and e-marketing.
• Designing legal software solutions, including (Al-Wafi for the management and accounting of firms and companies.