Graphic design

In light of the information revolution and the advancement in using modern technologies and utilizing them in a manner that meets the market’s requirements as we witness nowadays, it has become a necessity for anyone who seeks distinguish in its career to use the modern methods which strongly impose itself in real life. The design process has evolved with the advent of the computer, which led to the production of many software solutions that facilitate the process and constitutes integral part of advertising production and marketing process in general. Marketing methods need to keep up with the described advancement. Hence, graphic design plays an important role in the marketing campaigns, including traditional and digital. Graphic design has a significant effect in the advertisement industry basically because advertisement with photos has more impact on customers than videos of products and services in terms of fast effect and clarity. Nowadays, graphic design is one of the main methods used by companies to promote their products and services worldwide. It is a key factor to be considered while developing websites and the designing software is selected from the advanced applications based on the requirements of clients. Basically, the software designs are often rich with options and enhanced interfaces which lead to high-quality results. Professional design is considered a significant method to communicate promotional messages to target audience as well as promoting confidence in the brand, as promotional campaigns aim at introducing the brand and leading customers to buy the products or services of the relevant company. Notably, trusting the brand is one of the crucial elements that summarize the company’s attributes and activities in a creatively designed trademark posted on blogs, posts, signs, etc. Hence, a good design reflects a professional effort and fulfills the goal of its creation, namely promotion of the company and its products as well as enhancement of its market position.

TLF provides many service in this field, including the following:

• Designing websites and printing projects as well as designing professional graphics and working on various systems, such as Mac, Linux, Windows and OS GIMP.
• Desktop publishing, graphic design, illustration, image editing, all in one place and used for both Apple and Android devices.
• Offering integrated promotional products after verifying and searching the optimum methods to address the target audience and define the colors, concepts, technologies and other content as necessary to influence audience.
• Designing magazines, signs, stickers, cartoon, illustrations and graphics and exporting them into PDF files.
• Designing professional motion graphic video that can be used for illustrating the promotional concept in a professional and exciting manner. Motion graphic is a group figures and drawings with a professionally added move so as to become animated. Scripts and audio effects, such as music are also added to create a professional motion graphic video.
• Option to add drawings and coloring in graphic design, stereoscopic creation, 3D printing, and graphics card.
• Moreover, TLF is keen to tailor the advertisements to the target audience, using advertising items and components attractive to them, since the audience accepts friendly personal messages that give a total promotional impression, TLF also ensure provision of designs with the following features:
  • As simple and smooth as where we avoid the use of capital letters and multiple colors that leave negative impression on the audience.
  • Using illustrations that display the core while focusing on the product’s main concept. Moreover, we pay attention to using a language tone that suits the target segment. So, in case the product is targeting males, proper languages for them is used and if kids are the addressed segment, then their favorite drawings and figures are used etc.
  • Employing diverse methods in order to preserve audience interest by using various components in terms of shape, size and color while keeping the special identity of the brand.